CASE STUDY: THE HAPPY PEAR
Set up in 2004 with a just a veg shop by brothers Dave and Steve The Happy Pear has turned into a vegan empire. With cafes, best selling books and now wholesale vegan products in waitrose the company is taking over the vegan world one day at a time.
The Happy Pear approached SV about helping with their latest revenue stream…their online courses. The brief was clear, to help scale the online course (at the time there was just one course now there’s three!) but in a way that always has the good of the consumer and the brand in the front of mind.
From partaking in the audit phase of SV we found some amazing opportunities to help facilitate and grow the course impacting thousands of people worldwide.
Grow the course revenue with a maximum cost per acquisition of 20%.
Help educate people along the process to make them fall in love with the brand.
Not saturate the audience and be mindful of the happy pear message “Healthier and happier world”.
Make the marketing and course sales predictable and scalable over time.
Transform all their digital assets to help with conversion from organic traffic. Build a digital ecosystem to build more emotional value with the audience. Build audience base with free content to assist in them becoming educated with the brand before being served any sales material to make sure only those relevant to the course are seeing the offers.
Revenue of $40,000
AFTER: $140,000 IN SALES WITH $10,000 IN AD SpEND.
MONTH TWO: ( INITIAL SURGE WE SAW )
32% reduction in cost per purchase 71% increase in click to purchase rate 44% reduction in cost per lead
MONTH ELEVEN: (JANUARY FIGURES)
35% reduction in cost per purchase 97% increase in click to purchase rate 88% reduction in cost per lead.
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