Case Study

ONE YEAR NO BEER.

Set up by founders Ruari Fairbairns and Andy Ramage two London City brokers who got caught up in city lifestyle that comes with the corporate world they both after many years of binging on alcohol changed their relationship with alcohol and in doing so changed their lives. As a result One Year No Beer was created. The leading online resource for taking a break from the booze. With over 25000 members and being featured on the BBC the brand already had a identity.

One Year No Beer approached SV to help making the advertising of the brand more profitable and consistent. After going through tens of agencies and having little success we got to work in building a digital ecosystem that connects to potential customers as well as delivering a profitable outcome. Since then SV have now become a strategic partner with OYNB over seeing and advising on all aspects of marketing.

The Team:

SV-Marketing-Neil-Bannister SV-Marketing | Case Study | OYNB

Neil Bannister

Account Manager
SV-Marketing-Neil-Bannister-3-min-1 SV-Marketing | Case Study | OYNB

Joe Kensett

Account Manager
SV-Marketing-Alan-Harte-1-min SV-Marketing | Case Study | OYNB

Teresa Relf

Account Manager
SV-Marketing-Alan-Harte-min SV-Marketing | Case Study | OYNB

Alan Harte

Account Manager
SV-Marketing-Neil-Bannister-2-min SV-Marketing | Case Study | OYNB

Tyler Wait

Account Manager
SV-Marketing-Alan-Harte-2 SV-Marketing | Case Study | OYNB

Paaula Baxi

Account Manager
SV-Marketing-Luisa SV-Marketing | Case Study | OYNB

Luisa

Account Manager

The Objectives

E

Make paid advertising profitable and scalable from the current results.

E

Re create and build a rebranding concept to transition into a brand that fits with the mission.

E

Build and scale monthly income of the company.

The Solution

Build a scalable digital ecosystem across social media platforms to take the potential users on a journey to feel more emotionally connected with the brand and will take a bigger percentage of audience to sale. Set up tracking of digital activity to the client can track performance of total sales in order to scale and build a more profitable business.

SV-Marketing-Case-Study-OYNB-1-min SV-Marketing | Case Study | OYNB
OYNB-Case-Study-Mock-Up-min SV-Marketing | Case Study | OYNB
OYNB-Mock-Up-iPhone-min SV-Marketing | Case Study | OYNB

The Solution

Build a scalable digital ecosystem across social media platforms to take the potential users on a journey to feel more emotionally connected with the brand and will take a bigger percentage of audience to sale. Set up tracking of digital activity to the client can track performance of total sales in order to scale and build a more profitable business.

The Results

BEFORE:

35K/MONTH

AFTER:

158K

E
35% reduction in cost per purchase.
E

97% increase in click to purchase rate
(sales page conversion rate)

E

88% reduction in cost per lead

Month Two – (initial surge we saw)

55K

32% reduction in cost per purchase 71% increase in click to purchase rate 44% reduction in cost per lead

Month 11 

158K

35% reduction in cost per purchase

97% increase in click to purchase rate

88% reduction in cost per lead