CASE STUDY: ONEYEARNOBEER

Set up by founders Ruari Fairbairns and Andy Ramage two London City brokers who got caught up in city lifestyle that comes with the corporate world they both after many years of binging on alcohol changed their relationship with alcohol and in doing so changed their lives. As a result One Year No Beer was created. The leading online resource for taking a break from the booze. With over 25000 members and being featured on the BBC the brand already had a identity.

One Year No Beer approached SV to help making the advertising of the brand more profitable and consistent. After going through tens of agencies and having little success we got to work in building a digital ecosystem that connects to potential customers as well as delivering a profitable outcome. Since then SV have now become a strategic partner with OYNB over seeing and advising on all aspects of marketing.

THE OBJECTIVES

Make paid advertising profitable and scalable from the current results.

Re create and build a rebranding concept to transition into a brand that fits with the mission.

Build and scale monthly income of the company.

THE SOLUTION

Build a scalable digital ecosystem across social media platforms to take the potential users on a journey to feel more emotionally connected with the brand and will take a bigger percentage of audience to sale.

Set up tracking of digital activity to the client can track performance of total sales in order to scale and build a more profitable business.

THE RESULTS

BEFORE:

35K a month.

AFTER: 158K

MONTH TWO: (INITIAL SURGE WE SAW)

55K

32% reduction in cost per purchase

71% increase in click to purchase rate

44% reduction in cost per lead

MONTH ELEVEN:

158K

35% reduction in cost per purchase.

97% increase in click to purchase rate
(sales page conversion rate)

88% reduction in cost per lead

THE CREATIVES

THE TEAM

JOE KENSETT

Director

TYLER WAIT

Accounts Manager

NEIL BANNISTER

Director

EMILY BANFIELD

Account Executive 

TERESA RELF

Office Manager

CANDICE LEUNG

Creative 

ALAN HARTE

Creative Director

KAINE DIMECH

Account Executive

OUR SERVICES

SV-Marketing are revolutionising how businesses think about their marketing. 

9

Google Analytics

9

FACEBOOK ADVERTISING

9

SEO OPTIMISATION

9

EMAIL MARKETING

9

website development

9

consultancy

9

business ecosystems

9

branding

9

social media

9

video & media

9

web hosting

9

google advertising

LET’S WORK TOGETHER!