NEWS
Things We Learnt Scaling From 30k to 300k
Facebook is an ever-evolving platform, the speed in which things change is both a blessing and a curse for most business owners. I am sure if you have spent any time in the ads manager or have been receiving reports from those that do, you are aware of just how...
5 Elements Of Your Facebook Campaign You Need To Be Split-Testing
“Split-Testing”. A term frequently used in the digital marketing industry and a necessary process in order to get the best results possible for your marketing efforts and campaigns. After all, How do you know what works best until you have tried multiple solutions?...
What Offer Should You Be Running?
So you decide that you need an offer but you can’t decide what to run, now what? It’s easy to get caught between a variety of offers and simply just go with what you know will work without properly understanding just how effective the results will be for you and the...
SOLD! 3 Psychological ‘Triggers’ To Boost Conversions
Whether we like to admit it or not - we’re emotional buyers. The brands we buy from and the things we decide to buy are a reflection of what we, as consumers, want. However, there are certain triggers that consumers universally respond to - things that push us...
Perfecting Your ‘Call To Actions’ To Maximise Conversions
A ‘call to action’, or ‘CTA’, is the text displayed on your buttons to urge your prospects to take your preferred action on any given landing page. What makes a good CTA? A good 'Call To Action' should not only tell the prospect what to do, but also provide motivation...
How can marketers prepare to take on 2021?
This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. It’s important to look at your current market position and reflect over the past year; what you achieved, what you...
The Power Of The Glute Angle In Sales Ads
‘Glutes’...who would’ve thought they would be so powerful when it comes to running sales ads for female audiences in the fitness niche. Butt seriously, they’re obsessed! The Beginning Of A Great Discovery Think about it, every purchasing decision is a...
Mental Health In The Workplace
As Covid-19 continues to affect the way we move forwards in our lives, it’s now more important than ever for employers to place a focus on the mental well-being of their team. According to The CIPD ‘UK Working Lives’ survey, one in four workers feel their job...
Black Friday Best Practices
It’s that time of year. Black Friday is fast approaching and if you haven’t already you’re probably wondering if/how you should utilize Black Friday. Pre and post-Black Friday can be a bleak time in some niches due to buying behaviors, CPMS typically rising in Q4, and...
Retargeting Campaigns You Should Be Running On Social Media Platforms
When auditing ad accounts for businesses and business owners, there’s one MAJOR hole we typically see… The absence of, or improper use of retargeting campaigns. Often, there are 3 scenarios advertisers find themselves in: Multiple cold conversion campaigns are running...
Optimise Your AdWords Campaign With The 3 Simple Strategies
Google ads are a crucial component in crafting a well built out online marketing ecosystem and have the power to deliver incredible ROI. But due to the steep learning curve and large amounts of data to interpret, most marketers fail to ever master their google ads...
5 Examples of Great Facebook Ad Images & Why They Work
Having engaging, creative ad images as part of your Facebook marketing campaigns can be the difference between your ads succeeding, or failing to make a mark in an ever distracting user newsfeed. But what makes a truly GREAT Facebook ad image?In short? A great...
Brand Marketing VS Direct Response Marketing
Reading time: 3 mins Here is a super-quick tip on something that we keep talking about over and over again. Brand Marketing Versus Direct Response Marketing. Everyone has their own definition of the difference between brand vs direct. However we keep finding brands...
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