NEWS

Things We Learnt Scaling From 30k to 300k

Facebook is an ever-evolving platform, the speed in which things change is both a blessing and a curse for most business owners. I am sure if you have spent any time in the ads manager or have been receiving reports from those that do, you are aware of just how...

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The Power Of The Glute Angle In Sales Ads

‘Glutes’...who would’ve thought they would be so powerful when it comes to running sales ads for female audiences in the fitness niche. Butt seriously, they’re obsessed!   The Beginning Of A Great Discovery Think about it, every purchasing decision is a journey itself...

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Mental Health In The Workplace

As Covid-19 continues to affect the way we move forwards in our lives, it’s now more important than ever for employers to place a focus on the mental well-being of their team. According to The CIPD ‘UK Working Lives’ survey, one in four workers feel their job...

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Black Friday Best Practices

Black Friday Best Practices

It’s that time of year. Black Friday is fast approaching and if you haven’t already you’re probably wondering if/how you should utilize Black Friday. Pre and post-Black Friday can be a bleak time in some niches due to buying behaviors, CPMS typically rising in Q4, and...

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Optimise Your AdWords Campaign With The 3 Simple Strategies

When auditing ad accounts for businesses and business owners, there’s one MAJOR hole we typically see… The absence of, or improper use of retargeting campaigns. Often, there are 3 scenarios advertisers find themselves in: Multiple cold conversion campaigns are running...

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5 Examples of Great Facebook Ad Images & Why They Work

5 Examples of Great Facebook Ad Images & Why They Work

Google ads are a crucial component in crafting a well built out online marketing ecosystem and have the power to deliver incredible ROI. But due to the steep learning curve and large amounts of data to interpret, most marketers fail to ever master their google ads...

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Brand Marketing VS Direct Response Marketing

Having engaging, creative ad images as part of your Facebook marketing campaigns can be the difference between your ads succeeding, or failing to make a mark in an ever distracting user newsfeed. But what makes a truly GREAT Facebook ad image?In short? A great...

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The 4 Pillars Of Successful Changes In Business

The 4 Pillars Of Successful Changes In Business

Reading time: 3 mins Here is a super-quick tip on something that we keep talking about over and over again. Brand Marketing Versus Direct Response Marketing. Everyone has their own definition of the difference between brand vs direct. However we keep finding brands...

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Traffic Channel Diversification

Way too often we see companies advertising to very basic and broad audiences and STILL have no idea why their ads aren’t performing well… It’s important to understand that your most “obvious” audience is usually the most competitive one! So don’t limit yourself by...

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Ad Copy – The Make Or Break Of Your Campaign

Most companies (or individuals) focus solely on driving traffic from one source.  IE: Only using Facebook ads as the main source of revenue. Now, whilst Facebook ads are extremely powerful, you’re spreading yourself thin by using one traffic channel to increase...

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5 Ways to Display Social Proof on Your Sales Pages

The success of your campaigns, whether you’re offering a product or service, ultimately comes down to how well you engage your audience on an emotional level. Although we believe we as humans are largely rational creatures, the factors that guide the majority of the...

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