NEWS

Things We Learnt Scaling From 30k to 300k

Things We Learnt Scaling From 30k to 300k

Facebook is an ever-evolving platform, the speed in which things change is both a blessing and a curse for most business owners. I am sure if you have spent any time in the ads manager or have been receiving reports from those that do, you are aware of just how...

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What Offer Should You Be Running?

What Offer Should You Be Running?

So you decide that you need an offer but you can’t decide what to run, now what? It’s easy to get caught between a variety of offers and simply just go with what you know will work without properly understanding just how effective the results will be for you and the...

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SOLD! 3 Psychological ‘Triggers’ To Boost Conversions

SOLD! 3 Psychological ‘Triggers’ To Boost Conversions

Whether we like to admit it or not - we’re emotional buyers.  The brands we buy from and the things we decide to buy are a reflection of what we, as consumers, want. However, there are certain triggers that consumers universally respond to - things that push us...

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How can marketers prepare to take on 2021?

How can marketers prepare to take on 2021?

This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. It’s important to look at your current market position and reflect over the past year; what you achieved, what you...

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The Power Of The Glute Angle In Sales Ads

The Power Of The Glute Angle In Sales Ads

‘Glutes’...who would’ve thought they would be so powerful when it comes to running sales ads for female audiences in the fitness niche. Butt seriously, they’re obsessed!   The Beginning Of A Great Discovery Think about it, every purchasing decision is a...

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Mental Health In The Workplace

Mental Health In The Workplace

As Covid-19 continues to affect the way we move forwards in our lives, it’s now more important than ever for employers to place a focus on the mental well-being of their team. According to The CIPD ‘UK Working Lives’ survey, one in four workers feel their job...

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Black Friday Best Practices

Black Friday Best Practices

It’s that time of year. Black Friday is fast approaching and if you haven’t already you’re probably wondering if/how you should utilize Black Friday. Pre and post-Black Friday can be a bleak time in some niches due to buying behaviors, CPMS typically rising in Q4, and...

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5 Examples of Great Facebook Ad Images & Why They Work

5 Examples of Great Facebook Ad Images & Why They Work

Having engaging, creative ad images as part of your Facebook marketing campaigns can be the difference between your ads succeeding, or failing to make a mark in an ever distracting user newsfeed. But what makes a truly GREAT Facebook ad image?In short? A great...

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Brand Marketing VS Direct Response Marketing

Brand Marketing VS Direct Response Marketing

Reading time: 3 mins Here is a super-quick tip on something that we keep talking about over and over again. Brand Marketing Versus Direct Response Marketing. Everyone has their own definition of the difference between brand vs direct. However we keep finding brands...

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