NEWS

Things We Learnt Scaling From 30k to 300k

Facebook is an ever-evolving platform, the speed in which things change is both a blessing and a curse for most business owners. I am sure if you have spent any time in the ads manager or have been receiving reports from those that do, you are aware of just how...

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5 Examples of Great Facebook Ad Images & Why They Work

5 Examples of Great Facebook Ad Images & Why They Work

Having engaging, creative ad images as part of your Facebook marketing campaigns can be the difference between your ads succeeding, or failing to make a mark in an ever distracting user newsfeed. But what makes a truly GREAT Facebook ad image?In short? A great...

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Brand Marketing VS Direct Response Marketing

Reading time: 3 mins Here is a super-quick tip on something that we keep talking about over and over again. Brand Marketing Versus Direct Response Marketing. Everyone has their own definition of the difference between brand vs direct. However we keep finding brands...

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The 4 Pillars Of Successful Changes In Business

The 4 Pillars Of Successful Changes In Business

Did you know that 80% of small businesses end in failure? Now, in some cases the businesses in that percentage never got off the ground in the first place, but for those that did they found themselves failing in later years because they didn’t know how to adapt and...

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Traffic Channel Diversification

Way too often we see companies advertising to very basic and broad audiences and STILL have no idea why their ads aren’t performing well… It’s important to understand that your most “obvious” audience is usually the most competitive one! So don’t limit yourself by...

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Ad Copy – The Make Or Break Of Your Campaign

Most companies (or individuals) focus solely on driving traffic from one source.  IE: Only using Facebook ads as the main source of revenue. Now, whilst Facebook ads are extremely powerful, you’re spreading yourself thin by using one traffic channel to increase...

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5 Ways to Display Social Proof on Your Sales Pages

The success of your campaigns, whether you’re offering a product or service, ultimately comes down to how well you engage your audience on an emotional level. Although we believe we as humans are largely rational creatures, the factors that guide the majority of the...

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Best Apps & Softwares For Remote Working

"Social proof is people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation." It's no secret that having an abundance of social proof surrounding your products and services will always help in convincing...

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Marketing Through COVID-19

Although we decided to build a business with everyone under one roof, SV was built on remote working in the early days! The switch from working in person together to working remote hasn’t been too challenging for us due to the fact we kept the same software and...

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