CASE STUDY: LOWBROW CUSTOMS
Born in 2004 from a love of vintage motorcycles and a frustration with the lack of reliable companies offering high quality parts, Lowbrow Customs started with a homemade website, a backyard garage deep in Brunswick, Ohio, and a strong focus on incredible customer service, technical support and the highest quality parts and accessories.
Lowbrow customs grew initially through being a large part of the custom motorcycle culture, heading to small hot-rod shows around the midwest and hosting some crazy events.
As they grew quicker and quicker they experimented with digital strategies but couldn’t get social ads providing adequate profit.
We undertook an audit of their current marketing efforts and the digital side of their business as a whole and identified some key areas we could instantly make an improvement, bring in extra sales and amplify their other marketing efforts.
LOWBROW CUSTOMS STORY
THE OBJECTIVES
Generate a ROAS (Return On Ad Spend) of 500% or more.
Implement specific retargeting systems to increase the site conversion rate.
Increase the digital presence of the brand.
Build out evergreen campaigns to predictably generate sales
THE SOLUTION
Create a multi-phase retargeting ecosystem maximising the amount of people who visit the website that end up making a purchase. Implement a full testing procedure at every step of the user journey, testing offers, angles, mediums, creatives and much more to understand what moved their prospects on a deeper level. Utilise social media campaigns to amplify their offers and drive a much larger volume of sales through. Completely overhaul their social media marketing to implement our ecosystem approach. Overhaul their current tracking systems to ensure every penny spent on social ads was being tracked and accounted for.
THE RESULTS
$18,730 spent
2,395 purchases generated
$285,293 revenue generated
1553% ROI
$7.67 Average Cost Per Purchase
14.87% Ecommerce Conversion Rate
7.01% Unique Click Through Rate
Biggest recorded sales month
Biggest recorded sales day
THE TEAM
JOE KENSETT
Director
TYLER WAIT
Account Manager
CONOR GORDON
Account Executive
Lucy Dinnadge
Account Executive
NEIL BANNISTER
Director
EMILY BANFIELD
Account Executive
JOE MORROBEL
Account Executive
TERESA RELF
Head Of Operations
CANDICE LEUNG
Creative
Daniel Jacinto
Analyst
ALAN HARTE
Creative Director
KAINE DIMECH
Account Manager
Phil Gregory
Account Executive
OUR SERVICES
SV-Marketing are revolutionising how businesses think about their marketing.