CASE STUDY: LOWBROW CUSTOMS

Born in 2004 from a love of vintage motorcycles and a frustration with the lack of reliable companies offering high quality parts, Lowbrow Customs started with a homemade website, a backyard garage deep in Brunswick, Ohio, and a strong focus on incredible customer service, technical support and the highest quality parts and accessories.

Lowbrow customs grew initially through being a large part of the custom motorcycle culture, heading to small hot-rod shows around the midwest and hosting some crazy events.

As they grew quicker and quicker they experimented with digital strategies but couldn’t get social ads providing adequate profit.

We undertook an audit of their current marketing efforts and the digital side of their business as a whole and identified some key areas we could instantly make an improvement, bring in extra sales and amplify their other marketing efforts.

THE OBJECTIVES

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Generate a ROAS (Return On Ad Spend) of 500% or more.

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 Implement specific retargeting systems to increase the site conversion rate.

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Increase the digital presence of the brand.

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Build out evergreen campaigns to predictably generate sales

THE SOLUTION

Create a multi-phase retargeting ecosystem maximising the amount of people who visit the website that end up making a purchase.

Implement a full testing procedure at every step of the user journey, testing offers, angles, mediums, creatives and much more to understand what moved their prospects on a deeper level.

Utilise social media campaigns to amplify their offers and drive a much larger volume of sales through.

Completely overhaul their social media marketing to implement our ecosystem approach.

Overhaul their current tracking systems to ensure every penny spent on social ads was being tracked and accounted for.

THE RESULTS

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$18,730 spent

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2,395 purchases generated

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$285,293 revenue generated

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1553% ROI

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$7.67 Average Cost Per Purchase

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14.87% Ecommerce Conversion Rate

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7.01% Unique Click Through Rate

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Biggest recorded sales month

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Biggest recorded sales day

THE TEAM

JOE KENSETT

Director

TYLER WAIT

Accounts Manager

NEIL BANNISTER

Director

EMILY BANFIELD

Account Executive 

TERESA RELF

Office Manager

CANDICE LEUNG

Creative 

ALAN HARTE

Creative Director

KAINE DIMECH

Account Executive

OUR SERVICES

SV-Marketing are revolutionising how businesses think about their marketing. 

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Google Analytics

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FACEBOOK ADVERTISING

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SEO OPTIMISATION

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EMAIL MARKETING

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website development

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consultancy

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business ecosystems

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branding

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social media

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video & media

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web hosting

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google advertising

LET’S WORK TOGETHER!