"Social proof is people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation."
It's no secret that having an abundance of social proof surrounding your products and services will always help in convincing potential customers your product is the correct purchase decision for them.
So how do we go about effectively displaying social proof on our sales page to boost conversion rates?
Let's jump in!
1. Client Testimonials
Featuring testimonials from existing clients will always be one of the most powerful ways for you to display social proof as a business.
Some great examples of using testimonials for social proof can be seen on the following websites:
Designed by the super talented: Ghani Pradita
2. Reviews
Utilising Google or Facebook reviews, or third party apps such as 'Trustpilot' on your sales pages is another great way to quickly establish authority and trust with your audience.
But that's not the best part...Using 'third party' softwares such as the above to provide social proof on your pages, removes any doubt in the readers mind to the authenticity of the review.
And according to the findings in the annual Local Consumer Review Survey by BrightLocal, 72% Of consumers trust a local business more if they have positive reviews.
Source: BrightLocal
So, here's how you can easily add reviews to your website.
For Google reviews, I recommend using the Google Reviews Plugin.
Which you can download by clicking here or search within your Wordpress admin area for 'Google Reviews Plugin'.
Once installed and activated, simply connect to your account using your Google API key.
You can then use the widget or shortcode function to display your Google reviews anywhere on your website!
Facebook and Yelp
For Facebook and Yelp reviews, you can find similar free plugins available from the same plugin developer. That will allow you to display your reviews via widget or shortcode once you've connected you accounts.
You can get the Facebook reviews plugin by clicking here, and the Yelp review plugin by clicking here.
3. Case Studies
Case studies are a great way of providing an in depth analysis of how your product or service benefited a current or past customer.
Showcasing to your prospects how you work and in which ways you can possibly help them.
An example of how powerful a carefully crafted case study is can be seen on the 'quicksprout' website, where they detail how their own case study helped them increase their sales by 185%!
You can check out that case study here.
4. Trust Icons
Trust icons are another effective way to showcase authority and social proof within your chosen niche.
Now, truth be told, you'll find these on most websites you'll land on these days. And whilst they might not be as effective as they were 5 years ago, they're still an extremely easy way to display a reputable connection between you and other industry leaders.
Let's check out some examples:
'Psychological Pull'
Because social proof has such a powerful 'psychological pull' on your prospects, it's recommended to use across all pages of your website use as social proof, and not just your sales pages.
You can also use it in your CTA's...
Using social proof in your CTA's is also worth testing.
Such as basecamp, who make it a point to show many companies are signing up with them weekly. This would also integrate the 'fear of missing out' or 'FOMO' factor we talked about earlier when we covered copywriting.
Monday.com who use their user base as a powerful trust symbol.
Or Adespresso, who showcase the number of accounts, ads and posts created in the last year to establish authority and trust.
And there you have it!
5 easy ways to immediately establish more trust and authority on your webpages!
Which one of these strategies are you planning implementing first?
Let us know in the comments below!
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