How can marketers prepare to take on 2021?

How can marketers prepare to take on 2021?

This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year.  It’s important to look at your current market position and reflect over the past year; what you achieved, what you...
The Power Of The Glute Angle In Sales Ads

The Power Of The Glute Angle In Sales Ads

‘Glutes’…who would’ve thought they would be so powerful when it comes to running sales ads for female audiences in the fitness niche. Butt seriously, they’re obsessed!   The Beginning Of A Great Discovery Think about it, every purchasing decision is a journey...
Mental Health In The Workplace

Mental Health In The Workplace

As Covid-19 continues to affect the way we move forwards in our lives, it’s now more important than ever for employers to place a focus on the mental well-being of their team. According to The CIPD ‘UK Working Lives’ survey, one in four workers feel their job...
Black Friday Best Practices

Black Friday Best Practices

It’s that time of year. Black Friday is fast approaching and if you haven’t already you’re probably wondering if/how you should utilize Black Friday. Pre and post-Black Friday can be a bleak time in some niches due to buying behaviors, CPMS typically rising in Q4, and...