Way too often we see companies advertising to very basic and broad audiences and STILL have no idea why their ads aren’t performing well… It’s important to understand that your most “obvious” audience is usually the most competitive one! So don’t limit yourself by...
Most companies (or individuals) focus solely on driving traffic from one source. IE: Only using Facebook ads as the main source of revenue. Now, whilst Facebook ads are extremely powerful, you’re spreading yourself thin by using one traffic channel to increase...
The success of your campaigns, whether you’re offering a product or service, ultimately comes down to how well you engage your audience on an emotional level. Although we believe we as humans are largely rational creatures, the factors that guide the majority of the...
“Social proof is people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation.” It’s no secret that having an abundance of social proof surrounding your products and services will always...
Although we decided to build a business with everyone under one roof, SV was built on remote working in the early days! The switch from working in person together to working remote hasn’t been too challenging for us due to the fact we kept the same software and...
